This keeps your business presence online more in-line with current trends and helps to promote interactivity with customers. Along with enhanced appearance these upgrades also often feature the inclusion of 3rd party applications (widgets) or scripts, such as Twitter Feed or Facebook Wall Stream.
What increases load times? Whilst in terms of enhancing the overall aesthetic appeal of the website in terms of the web page load times every additional script, widget and feature will increase the time it takes for your business website to complete loading.
Cumulatively, should you have a number of scripts or widgets on your business homepage, it may add a few (or many) seconds to the time it takes for your website to be 'usable' or interactive enough that users can complete the action they intended to.
What are the implications? Why should this be important to you and your business website? Quite simply the slower a website is to load the more likely people are to leave the page, close the window or tab, before the page completes loading. If you are displaying your inventory of products, contact information or news and a percentage of users are not reading it, due to the time it is taking to load, you are losing potential customers.
Reducing the time it takes for your website to load can also positively improve your search engine results (ie. Yahoo!, Google and Bing), which in the long term will boost visitors to your website.
Assessing your website First off you need to assess your website performance at a speed and accessibility level, disregarding the aesthetic appeal. Whilst a Facebook widget may look great, how many people are using it and how many sales and/or leads is it generating? Remember that whilst you may work in an office with a decent broadband internet connection not everyone accessing your website will have the same speed at hand, making features that negatively affect accessibility for potential customers unnecessary and in fact a hindrance.
There are online tools available that allow you to make a free assessment of your website speed as well as gives you a comparative score out of 100 and http://www.webpagetest.org is a good start.
Website load times is a design / code issue and if you have concerns that your business website is not running at an optimal speed then speak to your website designer. There are many issues involved in optimising a website that vary dependent on your on site configuration. Though it may take some time and energy if it means a 5% or even 10% increase in online sales then it is definitely worth pursuing.
Contextual Link Building and Squidoo Lens Creation to Optimize Your Website How to Find the Pay Off of Your SEO Work Top SEO Tips To Raise Your Website's Search Engine Rankings Protecting Your Websites Serp Rankings in 2013 Mobile SEO Techniques: Capture Your Mobile Customers Now
0 comments:
Post a Comment