We have discussed various important functionality of Google webmaster tools in my previous article. But, webmaster tools are having plenty of other stuffs as well in their bag other than those discussed in previous section. We talked about messages from Google, setting geographic target location, selecting preferred domain, limiting crawl rate, and removal of sitelinks.
Now we will discuss some other important uses of Google webmaster tools:
- URL Parameters: This feature has its importance when Google bots are experiencing some problem while crawling your site. If you are having dynamic URL's or you are having an e-commerce website, then this problem is very often to occur. Due to dynamic nature of URL, it is quite possible that more than one URL's are having same content, which causes duplicity and is a bad sign for your site to rank in search results. So, to avoid such problems you must ensure that all the URL's with same content have been properly redirected to specific URL.
- Change of Address: If you move your website to some other domain, then this feature enables you to tell Google about this. You also have to verify ownership of the new domain, so that Google can believe that both the domains are of same owner. Also, you should put appropriate redirects for all the pages individually rather than putting a single redirect to new site.
- Crawl Errors: This section will show all kind of errors to the webmaster which Google bots encountered while crawling the site. It will show the complete list of URL's for which error occurred while opening them. These errors can be any of the 404, 403, Server errors, soft 404 errors, or any other with respective dates and priorities.
- Crawl Stats: This application enables you to see the statistics regarding how frequently or how many times bots crawl your site per day. Also, it mentions the amount of data downloaded from your site per day and time spent in downloading that data.
- Blocked URL's: If you want certain URL's of your site not to be crawled by Google bots, then you can mention the same in a notepad file called robots.txt file. In this section you can see the complete list of URL's which are disallowed by you to be crawled by bots.
So, these were some very central and important usages of Google webmaster tools for a webmaster. But, it's not the end; there are some other features as well which we will discuss in our next section of article. See you soon.
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