MDwyDH7P7Ytf3WcJzXts1yAD9rBKl2Q: November 2012

Wednesday, November 28, 2012

SEO: The Big Picture

Search Engine Optimization (SEO) is basically the science of positioning yourself online in such a way that you are easy to find. A website that is easy to find attracts more customers, and all SEO is targeted towards this singular goal. "Online" in this case means Google, which is the biggest search engine in the world, and which by all indications is growing with no competitor in sight yet.

Google is in the business of organizing and presenting information; their revenue model is based on offering good, well organized information through helping websites compete to be on the first page of a search.

In other words, it's a library, and authors of books can do some things that will help them be found more easily be readers. Google indexes information, and that's why when you Google something, the results will come showing you how many hits it was able to find. These hits are organized along the lines of popularity and structure of a website.

To help you gain popularity, Google gives out guidelines of what they are looking for to make people find you faster and give you better ranking. The most relevant are:

• Good information, for which they provide a structure and guidelines.

• Links both in and out of a site. A site that has popular links leading to it and popular links leading from it will be considered popular by Google. To help with this, they have developed backlinking, where certain very popular sites, especially news sites, are willing to host information for you either for free or for a small fee. Linking to this list of sites will significantly improve ranking.

• Website structure, which is based on how well the code for your website is structured for Google. Google again provides guidelines as to what you can do to make your website as optimal as possible.

• Google Pay Per Click promotions which is a paid service offered by Google. A website owner will pay a certain amount of money to have their ad appear as a link on relevant pages, and each time the ad (link) is clicked on, Google gets some revenue while the user is led to the website of the person who bought the ad. This is an expensive approach.

Google uses software, called spiders, to search for the combination of these 4 things. Since spiders are software, and are programmed to look for certain fixed variations, a website owner has to follow the rules if he wants spiders to favor his website.

Contextual Link Building and Squidoo Lens Creation to Optimize Your Website How to Find the Pay Off of Your SEO Work Top SEO Tips To Raise Your Website's Search Engine Rankings Protecting Your Websites Serp Rankings in 2013 The New SEO - Life After Panda and Penguin

Top Reasons Why White Label SEO Is the Key

Almost all business establishments today are vastly reliant on effective online marketing strategies. One way to attract more online clients is to provide new services such as search engine marketing. But with the rising competition and the changing search engine rules and algorithms, SEO now calls for higher expertise to handle it. SEO firms have invented newer methods of creating more online income through white label SEO. This technique plays a very important role in business marketing campaigns.

What Is White Label SEO?

This is a relatively new SEO service provided by outsourcing firms. It can basically be defined as a sealed agreement between a provider and SEO reseller. The SEO services are provided to the reseller who can then sell them to their existing clients, who are trying to implement white label SEO on their own web sites to get more traffic from search engines. This setting is one of the best ways to obtain extra money to increase profits and is more preferred by individuals who venture in internet marketing, because of the numerous benefits it provides. Here are some of the key advantages of this type of plan.

Improved Quality Services

White label SEO services are provided by companies that have experienced team of experts committed only to SEO. Through this expertise, your website is optimized to appear on the first page of search engine results, thus strengthening your online presence. The SEO provider tracks and monitors the business trends as well as the competitor's strategies and then optimizes your website for the targeted keywords. They also provide both on-page and off-page optimization strategies. All these steps and techniques are intended to build up the reputation of your business and increase profitability.

Pricing Structure

In this plan, the reseller buys SEO products or services at a wholesale price from the main SEO service provider and then decides on the price of the products. What's more important is that this is done without the involvement of the main service provider. This method of generating money is based on the conventional structure of the business and therefore enables the reseller to serve as the distributor of the product and also to rebrand the services offered as their own.

No SEO Expertise Required

With the help of white label SEO services, starting up a business is quite easier. You don't have to be an SEO expert. This method allows you to offer quality and effective services to your clients without having to do the work yourself. This enables you to focus on other essential details of your business as the SEO provider handles all the technical marketing aspects. Also the SEO provider acts as a private associate for you thus helping you maintain your credibility.

Saves Costs

Hiring a full-time SEO expert or maybe a team of professionals may require you to cash out a large amount. However, with the use of white label services, you can opt for a relatively cheaper service package and start your business without putting a strain on your budget. Also, by outsourcing your SEO needs to a white label provider, you can do away with start-up and training costs of creating a technically skilled team.

White label SEO is a legitimate way to generate income online. Additionally, if you are looking for ways to lead you to potential clients and consumers, utilizing this SEO strategy is the best solution. It creates a win-win solution for you, your clients, and the SEO companies.

Bringing Your Business Down With SEP

Though it was F-Secure who warned bloggers against the harm that SEP might incur to their business, it was Imperva that found the true understanding of how SEP works in connection to Search Engine Optimization. Imperva reportedly claimed to have monitored the attack for the past 15 months without any counter-measure from any search engines.

What is SEP? SEP stands for Search Engine Poisoning and is a black-hat SEO technique that is used in referring legitimate sites to malware infected sites. These malware infected sites are often considered to be sponsored links on Google which when clicked inject HTML codes on popular sites in installing the malware.

How SEP works? Consider a site named "zyx" which is related to e-commerce and is being infected by SEP on Google search. SEP infects a site by installing some sort of malicious code, sometimes XSS on the site it is targeting. In this case it's "xyz". Now when an unknown user clicks the site "xyz", it is actually installing the malware from the site and is becoming a host of it. Later the malware of the site "xyz" would help the user refer to any other site it is intending to visit. Now the referred site might not be an e-commerce site which would definitely hit the appeal of looking for an e-commerce site.

There is another version of the working of SEP where an attacker would exploit the vulnerability in the CMS of the site or the hosting web server. He/She then uploads and installs the SEO application. This application is capable of generating dynamic SEO pages and even in extracting search results as text from Google. Metadata can be extracted from the search engine results and then can be added to the links on SEO pages. The generated content can also be cached by the SEO kit.

The SEO pages then link to other pages and get indexed. Thus when a user clicks on the infected search results, the requested result gets redirected to the malicious site.

SEP advantages and dis-advantages Advantage: The one advantage of SEP to hackers is that they can perform their task of installing malware and then can refer users to their desired location without even taking over or breaking into any servers. Just by compromising vulnerability, one is able to perform the illegal task of SEP.

Dis-advantage:

One can damage its own product brand name. Losing important customers base. Driving away potential customers. Decreased ranking. Crawling and indexing of the site becomes almost impossible. Devastating economic implications.

SEP Facts and Figures

Search Engine Poisoning is a part of Attack 2.0 Bad guys use the popular search terms on Google to SEP victims. 10 percent of the search results from Google are malicious sites. SEP tools are mostly written as PHP scripts.

Protection from SEP

Content inspection and filtering. Payload detection. Educating users. Enabling browser security features. Enabling computer security features. Installing anti-virus and anti-malwares. Contextual Link Building and Squidoo Lens Creation to Optimize Your Website How to Find the Pay Off of Your SEO Work Top SEO Tips To Raise Your Website's Search Engine Rankings Protecting Your Websites Serp Rankings in 2013 Mobile SEO Techniques: Capture Your Mobile Customers Now The New SEO - Life After Panda and Penguin

Google Webmaster Tools - Part 2

We have discussed various important functionality of Google webmaster tools in my previous article. But, webmaster tools are having plenty of other stuffs as well in their bag other than those discussed in previous section. We talked about messages from Google, setting geographic target location, selecting preferred domain, limiting crawl rate, and removal of sitelinks.

Now we will discuss some other important uses of Google webmaster tools:

- URL Parameters: This feature has its importance when Google bots are experiencing some problem while crawling your site. If you are having dynamic URL's or you are having an e-commerce website, then this problem is very often to occur. Due to dynamic nature of URL, it is quite possible that more than one URL's are having same content, which causes duplicity and is a bad sign for your site to rank in search results. So, to avoid such problems you must ensure that all the URL's with same content have been properly redirected to specific URL.

- Change of Address: If you move your website to some other domain, then this feature enables you to tell Google about this. You also have to verify ownership of the new domain, so that Google can believe that both the domains are of same owner. Also, you should put appropriate redirects for all the pages individually rather than putting a single redirect to new site.

- Crawl Errors: This section will show all kind of errors to the webmaster which Google bots encountered while crawling the site. It will show the complete list of URL's for which error occurred while opening them. These errors can be any of the 404, 403, Server errors, soft 404 errors, or any other with respective dates and priorities.

- Crawl Stats: This application enables you to see the statistics regarding how frequently or how many times bots crawl your site per day. Also, it mentions the amount of data downloaded from your site per day and time spent in downloading that data.

- Blocked URL's: If you want certain URL's of your site not to be crawled by Google bots, then you can mention the same in a notepad file called robots.txt file. In this section you can see the complete list of URL's which are disallowed by you to be crawled by bots.

So, these were some very central and important usages of Google webmaster tools for a webmaster. But, it's not the end; there are some other features as well which we will discuss in our next section of article. See you soon.

Difference Between Being Online and Having a Web Presence

If you ever want a website or have your content published to the internet to be read and seen by masses of people you will have to know the difference between getting online and having a web presence.

Just having a website or any content published to the internet does not give you a web presence, it only means you are online, in fact you do not even need to have a website to be online, just a simple webpage, picture, video or file can get you online.

Being online is when you publish anything to the internet; it becomes available online with a unique web address. It is the same for anything that is published whether it is a picture a sound file or an article, you need to click on a link or type in a web address to find and display the content.

Having a web presence is being visible to others online, it is being noticed and being found by people and search engines. That is the difference between just being online and having a web presence.

A web presence first requires you to be online so you need to have some sort of content published to the internet, usually a website or page or even just a picture or video with a unique web address will do. Then you need to get noticed by search engine and become visible so people know of your existence.

One way to get online and develop your internet visibility is to write articles just like here at EzineArticles which already have a web presence so you are going to get noticed once it is accepted and published. To help increase the presence of your article try posting your articles unique web address to social network sites and let all your friends about it.

If you have a website or other published content on the internet than articles are a great way to boost your internet visibility by using your unique web address in the author's resource box at the bottom of an article you can direct search engines and people to your unique web address thus giving visibility to your content.

It requires lots of different strategies to achieve a great internet presence and one easy way to start developing your internet presence is leaving a digital foot print over the internet with your unique web address and you will soon start to benefit from your efforts.

Why Your SEO Keywords Are Outdated

Before we get into the specifics of why the keywords you're using in your search engine optimisation (SEO) strategy are out of date, it is important that you answer a few questions. How long ago was your website created? When you update your portfolio, do you look at the existing projects or just add your new clients to the top? When was the last time you updated the content? If the answer to any of these questions was 'a few years ago' then your SEO really is in desperate need of a refresher.

But why does it matter if the keywords you're using in your SEO strategy are a little outdated? They've been working fine for the past few years and you haven't noticed a drop in sales, so who's to say that they aren't working now? At the end of day, language changes. The ways that people were searching for particular products or services two years ago might be very different to the way that people are searching for the same products and services today. And, if you're not going with the language of the time, you're going to be invisible to potential clients.

Just say that you were working in SEO and offered a service that allowed you to remove bad search engine results from Google. A few years ago, this service would have been called 'defensive SEO'. This key phrase eventually became 'defensive search' and it is now commonly known as 'online reputation management (ORM)'. These changes have been so drastic that there is no way of telling what it will become known as in the future. If your SEO strategy is still using the originally keywords, you're losing out on a large audience.

So, what sort of research have you done into the keywords that you're using for your SEO strategy lately? Have you been using one of the online tools that are out there to see what sort of competition your keywords are facing? Have you been looking at your competitor's websites to see what kind of keywords they're using? If you find that you really do need to update the keywords of your SEO strategy, you need to go about removing those bad search results.

This involves doing some research into what keywords you should be using in your SEO strategy, and then rewriting all of your website's content so that these words are reflected. To ensure that you don't run into the same problem in the future, you need to schedule in time that you can spend on developing your SEO strategy and keeping it up to date. This includes finding out how your customers are searching for you and new ways that you can promote yourself online.

Oracle E-Business Suite: Software for the Best SEO Services Factory Development Process

When you use Oracle for your business and SEO services you can enjoy the following. The activities include the following:

Project Planning: Scoping the project, version, resource planning and allocation Requirement Mapping: Requirements are mapped and any discrepancies are handled through extensions. Workflow design: Planning and estimation, development strictly as per the design specified. Integration Testing: After all the components have been connected a holistic testing strategy is put in place. Performance Testing: Key metrics are analyzed to ensure that system for the best SEO services is able to handle the stress. Maintenance and Acceptance: Educational sessions are provided to ensure that users have appropriate KT to start using the software for the best SEO services.

The windows registry is the most important repository in your computer with the best SEO services. It holds key pieces of information like the configurations, list of applications that you've installed etc.

It is crucial to keep the registry safe and well-protected because in case of a failure or other emergencies it's important to be able to restore the registry as it is the heart of the windows configurations.

If a registry has been corrupted then it's not easy to repair the damage but one of the things that you can try is to reset the registry to its default settings to see if that fixes the problem. Be aware that you may lose some of the information stored in the registry.

The point of backups is that regardless of the kind of problem you're facing, you should always have a backup of the registry.

If your registry does get corrupted and you're not able to fix the underlying issue then these backups will provide you great help in restoring sanity to your system for the best SEO services. The Registry checker tool can be used to fix the registry on your system for the best SEO services. You can also write to the registry manually to tweak the settings required.To open or edit the registry you can type the regedit command in the Run box. It opens the registry and you can add/modify it as per your needs.You should always keep the regedit command handy in case you are needed to restore or fix the registry. It provides a clear and hierarchical interface for the registry.

But for additional functionalists you can always search for registry repair/fixing tools with the best SEO services that fix common registry issues by scanning the registry files and listing the problems in the registry although the fix they provide will also not be a foolproof solution.To make the point clear, it's always good to prepare for the worst and take necessary measures. Don't wait for the system for the best SEO services to crash before becoming aware of the need for maintaining the registry.

SEO and Website Ranking - Inside Website Traffic Visit Lengths

Search Engine Optimization (SEO) is a key element in driving website traffic to your site and determining website ranking within the search engines. But, simply getting traffic isn't enough. Along with getting that traffic, there are other factors that search engines look at when ranking your site. One of those elements is 'visit lengths.'

According to Statcounter.com, visit lengths are considered "the time between when a visitor accesses your first webpage of their visit, and when they access the last." While this particular measure isn't 100 percent accurate, it's pretty close and provides important information about your visitors and what they're doing.

This information allows you to see "just how much 'pull' and 'interest' your website is generating for your visitors."

So, why is this SEO information important?

Put simply, the longer a visitor stays, the better standing you'll have with the search engines.

If you were to check your statistics, chances are the majority of your website traffic stays for less than five seconds. Google and the other search engines take note of this. It can be considered that your website or its content isn't valuable enough to hold visitors. Your lower rated 'pull' and 'interest,' will cause a lower website ranking.

As a measuring stick, Statcounter measures 'visit lengths' in increments of:

Less than 5 seconds From 5 seconds to 30 seconds From 30 seconds to 5 minutes From 5 minutes to 20 minutes From 20 minutes to an hours Longer than an hour

If you can hold a visitor for over 30 seconds you're doing pretty good. Each increment beyond that demonstrates a rise is your website's 'pull' and 'interest' capabilities.

At this point, you may be wondering how you can get website traffic to stay on your site beyond 5 minutes, which will give your website ranking a boost.

Well, how long does it take you to read one article?

If that article is informative, a visitor will want to know what else of value you have on your site. This leads the visitor further and deeper into your site, looking at older titles and reading more articles of interest. I've been on sites where I've read three or four articles, causing me to go deeper and deeper into those sites.

This is how 'pull' and 'interest' work. A visitor is pulled in by the informative and interesting content. The easier it is to find additional relevant quality content, the longer you'll hold that visitor's attention.. and viewing time.

There are two basic and easy ways to hold website traffic's attention and increase website ranking:

1. Create embedded links within your content. For example: if you have the word 'marketing' in your article, link that word to another article on marketing within your site.

2. At the end of your article include three or four additional article titles and link them directly to the articles.

So, the next time you're posting an article to your site, take the extra few minutes to include links to other articles within your site. This is a proven method of engaging and holding your visitors, thereby increasing your website ranking.

Why You Should Take Advantage of an SEO Reseller Program

There is a high demand for search engine optimization today, which is why there are plenty of opportunities to make money in this area. Offering specialized SEO services has become a profitable area of business, but it is also important to note that there is a lot of competition in this area. As such, it is important to gain an advantage over your competitors by enhancing your brand and offering additional services related to those you offer. While your specialization is critical in offering high-quality services, your customers may also need additional services you may not offer. In addition, customers are more likely to go for a company with a multidisciplinary appearance.

Enhancing your service package

If you are considering becoming part of an SEO reseller program, it is important to choose a program that will offer the kind of quality that matches yours. You should also pick a company whose specialty areas complement yours. This will require a significant amount of research to identify a service provider that will be profitable for your business. Once this is done, you should be able to provide a broader range of services to your clientele in order to expand your client base.

Cost effective

Participating in an SEO reseller program also gives you the benefit of lower business costs since the services offered are affordable and readily available. With such an option, you do not have to invest in your own SEO department, which could prove incredibly expensive. As such, your staff members can focus on their specialty areas, allowing you to grow your business while keeping your overhead low.

Increased income

SEO resellers have the benefit of dividing revenue from each sale with the program provider, which is a great way for your company to generate additional income. In addition, in contrast to making a commission by referring customers to a competing company, reseller programs allow you to have greater control over factors such as pricing and follow-up marketing. Setting your own prices, for instance, leaves greater room for better profits.

Enhancing your brand

Most SEO reseller programs allow you to sell the services in your name, which ultimately means more money for less work. The entire process will be a great opportunity to brand your company without having to worry about confusing gaps during the customer's purchase process. Once you have referred your customer, you get all the credit for the results, effectively enhancing your client relationships and increasing your brand awareness. This is the reason why you must choose a reliable SEO reseller program that you can trust to deliver excellent results for your customers, so all you will have to worry about is maintaining favorable client relations.

Flexibility

As an SEO reseller, you do not have anyone to report to. This means that you can run your business the way that you choose without having to take orders from another company or meeting their timetables. In addition, since everything is done online, you do not have to keep track of physical factors like you would in the case of reselling a physical product.

Successful SEO Services Depends Heavily On Your Content Strategy

In the region of incoming marketing and advertising, your posts is your enterprise in addition to identification. Your strength as an inbound advertiser will depend on the standard of your posts, and your subject matter is what makes it possible to get seen online, build trust with your viewers, teach and let them know, produce a path to conversions, and sustain constant and productive interactions with devoted consumers for many years.

Even so, for subject matter to really triumph, promoters must think like search engine marketing pros to be sure that information gets discovered online by the proper market. Old-fashioned search engine optimization companies believed they were able to magically sprinkle keywords and phrases throughout content with the hope that it would trigger stable rankings for as many keyword phrases and keyword variations as possible. In particular, a few might implement "click-through-rate" on a single page, and CTR on another page. But using this method, you're not just generating in your material and puzzling your customers, but they're also irregularly alerting search engines of your lack of expertise by developing replicate content.

In order to be certain you are ranking for the ideal key terms -- not simply any and all words -- it's vital to make sure that your material is regular.

So as you happen to be designing your very own in-house written style guide, here are a few vital SEO factors to add in so your internet marketing copywriting is both engaging and search engine-friendly!

8 Fundamental SEO Things to Consider for Marketing Copywriting Content

1) Well-Identified Target Market and Inflection

In search engine optimization, and all incoming marketing campaigns for that topic, content material is emperor. Having said that, your aim to optimize that content for search engines will be well worth nothing when your content adds no value. Please don't only create content material with regard to constructing content. Begin with identifying your target market and the appropriate atmosphere for your different types of subject material. To illustrate, website pages can be more traditional and targeted more on product information and services, while blogs may be less proper, centered more on useful and enlightening subject matter.

Once you identify your market place and your buyer personas, you will discover the wishes, passions, and difficulties your optimal consumer(s) deal with. Keep this in mind. You're writing on their behalf, therefore your subject material needs to give attention to these individuals. Only then will you be able to enhance that content material for the key terms you wish to get discovered by in search.

2) Market Research

Plainly identify which distinct ideas and key phrases your Internet writers should concentrate on. Carry out keyword research to evaluate your feelings concerning their areas of appeal. To guide you to perform this exploration, you might use specific tools like Google's Keyword tool and even HubSpot's Keyword instrument. Each system aids you to type in a phrase or word or phrase you may think you must target and returns a number of recommended search phrase options. The keyword phrases that you discover as part of this groundwork will either enable you to choose your game plan or authenticate what you have already outlined. Researching typical measurements including the amount of searches and levels of competition for a keyword must also be part of this picture.

3) Good Spelling and Grammar

Make sure you only use ideal punctuation and grammar. An adequate drafted style guidebook should describe standard keyword variants as well as which edition your company has decided to make use of. It's easy to post subject material with inconsistencies with regard to using capitals, hyphenation, and punctuation. Working with good English and a style manual that determines the right version of normally annoying words guarantees uniformity across your holdings, and persistence counts when you're attempting to boost for specific terms.

4) Branding Ins and Outs

It is best to be striving to retain a well-defined and steady identity, and your search engine optimization campaigns should reflect that. Identify how to handle words and phrases distinct to your targeted brand including your firm name, names of products along with names of services. Is your business name in capital letters or in small capitals? Why not consider your product or service? Branded phrases are normally quite easy to rank for in most cases, so do not help it become more complicated by forming trade name disappointment.

5) Content Format

Spelling out tips for content style is a great strategy too. If your blog articles encompass pics, titles, or sub-headers? Should copy writers think about a particular keyword list to implement in those headers? All of your links should utilize strong anchor text, so for which keywords or phrases are you attempting to rank? Make sure you provide your copy writers with all of the resources they will need to triumph with search engine optimization. it is entirely worth taking the time to chart this all out.

6) Copy Editors

Just about every advertising squad should select a copy manager (or maybe a few) to examine the material the team produces. Discover somebody that is detail focused and supremely focused, and have them assess everything you write before you release it, regardless of how seemingly minimal or insignificant. Be sure that these copy editors are very trained in your crew's written style handbook and keyword suggestions and can notice possibilities for search engine optimization and progression.

7) Content Material Work Schedule

One important thing that is likely more significant than how many times you post is how continuously you publish. You no doubt know that consistency of language is very important. The same is valid for the timing of when you ought to publish. Studies show that morning hours posting times, Monday through Thursday perform most optimally. Don't let down your readership, or Google, Bing and Yahoo for that matter.

Were you aware that search engine bots return to your site on a regular basis? When you've got new written content, they're going to catalog it. If there is no new material, you miss the opportunity. And the more routinely you submit excellent content material, the more persistently those bots will return back and not only check for new information but in addition other standard changes they may come across. So produce an editorial calendar or some sort of publishing schedule in addition to your other tips to help you concentrate on posting frequently and over time boosting your search engine results.

8) Conversion Rate

If you are considering boosting your ROI via your web content writing and search engine optimization campaigns, then you'll want to design a number of calls-to-action (CTA's). How also should you alter that online search engine targeted visitors into business leads? Calls-to-action are a major element of overall on-page SEO, and they should be consistent all the way through your site content and tightly related to your target audience. Calls-to-action direct your targeted traffic to exceptionally optimized landing pages which offer them something in return for their details, and presto, you suddenly have a business lead. But if the objective isn't lead conversion process, then why even make use of SEO in the first place?

How Do You Get Traffic To Your Website

This is a great question. After all, what good is a website if it gets no traffic?

The answer can be long and complicated. I've heard the question many times and tried to give a simple answer. But it's always hard to answer because there are many answers.

Here's a list of ways, in no particular order, to get traffic to your website.

Promote your website on your business cards, sales letters, brochures, and other marketing material. Promote your website on other forms of advertising such as radio, TV, and newspaper. Promote your website to your existing customers on your billing statements and other material that you send them. Promote your website online by making sure it's entered into business directories, your chamber of commerce website, and other websites related to your business. Write articles for both online and offline newsletters and promote your website there. This is called article marketing. Buy advertising on other websites that will link to your website. Use pay per click advertising such as Google Adwords. Use search engine optimization (SEO) to get traffic from people searching for your type of product or service. Use email marketing. Use direct mail to attract people to your website.

Most of these methods are obvious. But let's talk about how to really make this happen.

First of all, getting traffic is one thing, getting any benefit from that traffic is another. There is good traffic and there is bad traffic. You can get traffic fast. Just use pay per click or another form of paid traffic. You can trick people into coming to your website but that has little value. What you really need is good traffic. You want website visitors who are glad they arrived at your website. So you must give those visitors what they are looking for. Otherwise it's a waste of time and money.

Website visitors are quick to click the back button if they don't see what they're looking for right away.

Is your website search engine friendly? Is it free from errors that might prevent a search engine from reading and understanding what your website is all about. Your website should be easy to read and easy to navigate. For people as well as search engines. It must be optimized for both search engines and for human visitors.

Here are some recommendations for optimizing your website.

Use Google's free webmaster tools to get insights into possible problems with your website. You can also get insights into how Google sees your website and how visitors both find and use your website. You should also use the Google Analytics tool along with websmaster tools to get even more detail on your website traffic. Be sure to correct all errors reported by these tools. Create and use a sitemap. This is a file that tells search engines exactly which pages exists on your website. It makes it easier for them to find and index all your website pages. Use unique page titles on all your website pages. And make sure they are descriptive and contain words that people use to search for your type of product or service. Page titles should be no longer than 68 characters. Use plenty of text on each website page. People may not read everything you write but search engines will. And search engines need plenty of text in order to understand what your website is all about. Try to make each page about something specific. If a web page contains too broad of a subject the search engine won't know how to categorize it. It'll also be confusing for human visitors to understand if it's too broad. Use hyperlinks to link your pages together. This happens naturally through your menu links but you should also include links in the text of your pages that link to other pages within your website. Use descriptive anchor text in your links. Instead of making a link say "click here" make it say something descriptive such as "painting services". Use pictures in your pages and use the "alt" tag to describe what the pictures are. A picture of a paint brush should have an "alt" tag that says "paint brush". This tells the search engines what the picture is about and it helps optimize your website for search. Get links from other websites. Besides having an error free website and specific, descriptive page titles this is the most powerful piece of search engine optimization. It's also the most work. Each link from another website is a vote that tells search engines that your website is worthwhile. However, there are good links and bad links. An example of a good link is one from your local chamber of commerce. If your business is a painting service the link from the chamber of commerce should look like this: "Joe's Painting Service". Or it could just be "local painting service". Another example of a good link would be a link from a painting supplier where Joe buys supplies. A bad link would be a link from a dating service in China. A link between two totally unrelated websites is not good. Links should be from websites that are related to your website.

So what's the best way to start going about this?

First, get rid of the errors on your website and make sure the search engines index it properly. Use the free tools mentioned above or have a website developer help you.

Next, make sure your pages are properly interlinked. Add plenty of relevant content to your website and include pictures that are optimized with your keywords.

Promote your website online and offline. Find other websites that are interested in linking to your website.

This is what it takes to get website traffic. Some of it is quick and some of it takes a while. There's no getting around the fact that your website needs quality content and solid optimization.

The search engines are looking for quality so you have to give them quality. Do this and you'll get more traffic to your website!

Visit our website at http://www.databae.com for more about maximizing your website traffic.

Your Business Website Speed, Sales and SEO

This keeps your business presence online more in-line with current trends and helps to promote interactivity with customers. Along with enhanced appearance these upgrades also often feature the inclusion of 3rd party applications (widgets) or scripts, such as Twitter Feed or Facebook Wall Stream.

What increases load times? Whilst in terms of enhancing the overall aesthetic appeal of the website in terms of the web page load times every additional script, widget and feature will increase the time it takes for your business website to complete loading.

Cumulatively, should you have a number of scripts or widgets on your business homepage, it may add a few (or many) seconds to the time it takes for your website to be 'usable' or interactive enough that users can complete the action they intended to.

What are the implications? Why should this be important to you and your business website? Quite simply the slower a website is to load the more likely people are to leave the page, close the window or tab, before the page completes loading. If you are displaying your inventory of products, contact information or news and a percentage of users are not reading it, due to the time it is taking to load, you are losing potential customers.

Reducing the time it takes for your website to load can also positively improve your search engine results (ie. Yahoo!, Google and Bing), which in the long term will boost visitors to your website.

Assessing your website First off you need to assess your website performance at a speed and accessibility level, disregarding the aesthetic appeal. Whilst a Facebook widget may look great, how many people are using it and how many sales and/or leads is it generating? Remember that whilst you may work in an office with a decent broadband internet connection not everyone accessing your website will have the same speed at hand, making features that negatively affect accessibility for potential customers unnecessary and in fact a hindrance.

There are online tools available that allow you to make a free assessment of your website speed as well as gives you a comparative score out of 100 and http://www.webpagetest.org is a good start.

Website load times is a design / code issue and if you have concerns that your business website is not running at an optimal speed then speak to your website designer. There are many issues involved in optimising a website that vary dependent on your on site configuration. Though it may take some time and energy if it means a 5% or even 10% increase in online sales then it is definitely worth pursuing.

Key Ingredients for Blog Ranking

Blogs and sites are easy to create but the most difficult task is to gain influential and significant traffic and to retain them. It takes years to drag millions of potential visitors to blogs. Some blogs like SEO Moz gain visitors within a short span of time, while others spend years to reach the pinnacle. However, to survive in the competitive market, one should successfully attract visitors as fast and tactfully as they can. Therefore it is essential that the bloggers opt for SEO for blogs and plan effective strategies to win the hearts. In order to reside in the hearts of the audience, you must look forward to achieve a good page rank. It depicts the value that Google gives to your site.

Below are some of the significant ideas of SEO for blogs to win the hearts of the visitors:

Content for Targeted Audience: Make a specific target of your audience that you would share the contents amongst. Just because all contents are not meant for all types of audience, it is necessary to choose the type of audience and write for them. Equally important is to seek for such a group of audience who would take interest in evangelizing your content. Concentrating on a specific kind of group of people, writing style, topics help in obtaining better results. For example info-graphics, videos and good contents are targeted to communities that are like to share your information. According to Google "Content is king". So make sure that your blog has all original contents. This is because Google highly penalize blogs and sites with copied contents, however reward with higher page rank to the blogs with original contents.

Outgoing Links: If content is one limb of a blog, back link is the other. If you can get link back from other sites, it suggests that the site is relying on you and is polling for your product or service. However, the back link must be from relevant and reputed sites that have been valued by the Google and other popular search engines.

Internal Links: Internal linking is also a good strategy to poll for other pages. When you link to other articles of your blog from one article, it implies that you are voting for those relevant articles and that you are transferring your visitors to those pages for more relevant information. Additionally it also ensures the longer stay of the visitors in your site. More number of visitors, their longer stay and significant will deliberately enhance page rank thereby upholding the blog's ranking in the Search Engine Result Pages (SERP). Although not much valued, this can be an amazing technique of SEO for blogs and sites.

Although these seem to be very easy tasks apparently, but the whole process is laborious and can take a toll on you when these have to be done collectively. Hence, you better contact an SEO agency to get all these done appropriately in order to achieve the desired results. The SEO agency would build proper SEO strategies based on your requirements and the type of blog you have. The services they provide include, guest posting, social media marketing, article submission, directory submission, forum posting, press release writing and submission and many more. Enroll with the SEO agency and co-ordinate with them to discuss your needs and get outstanding results.

Why Indian SEO Companies Fare Better in the International Outsourcing Market?

Search Engine Optimization (SEO) is the technique of improving the visibility of a web page in a search engine's search results, thereby increasing the traffic to that web page.

In today's world, there can be thousands of web pages, on a similar topic, product, services, or information. Thus, reaching one's target audience is becoming increasingly difficult, and competitive for the companies relying on online business. In order to survive, and win in this throat cut competition, one has to necessarily submit to the tyranny of the rules of search engines, master them, and consequently apply them to their website portfolio. Though, mastering these rules of the game is no child's play, and increasingly companies are opting for professionals for these services. Here, I will discuss briefly, why Indian SEO companies fare better in the competition, and what are their future prospects?

SEO services in India

Indian SEO service providing companies have a history, as long as outsourcing itself. Currently India corners the largest chunk of world's outsourcing business. A recent study by Everest Research and IDC show that its share has increased to 55% in 2010, from 51% in 2009. There are a number of factors that makes India stand apart, and give her SEO companies an edge over its competitors in Europe, and North America, some of which are listed below:

Proficiency in English- One of the key SEO strategy to boost web page ranking is content writing and content management. Strategic and repetitive use of key words, and key phrases is important, without compromising the relevance of the overall content. India is home to the world's second highest number of English speaking people, second only to U.S.A. making India a favorite for SEO outsourcing.

Cost competitiveness- Another key distinctiveness' of India is its cheap labor market. Studies show that Indian SEO companies are competent enough to provide up to 60% cheaper services, without compromising on the eminence of services offered.

One stop shop- India excels not only in SEO services, but serves as a one stop shop for all web solution. The range of services that Indian companies provides ranges from- website designing, web page development, content writing and content management, online marketing, social media marketing, online reputation management, social media optimization (SMO), and much more.

High in human capital- Besides, world's second most populous country, India is home also to the world's highest number of young people. Up to two-third of Indian population is in between the age group of 15-45 years, far surpassing the likes of China, U.S.A., and Brazil. This high human capital coupled with proficient human resource management, and better academic and professional training enables Indian companies in providing world class services.

Decades of expertise in IT industry- The history of Indian IT industry stretches back as far as 1968, when first software developing companies were established in India. By 1990, when India liberalized its economy and opened up to the world market, the world was witnessing what is popularly known as India's IT boom. Currently IT industry in India employs over 2.54 million professionals, making Indian IT industry world's largest technical force. This workforce is expected to rise by 10-15% in 2012-2013, despite the meltdown and Euro crisis.

All these factors make India a favorite destination for companies looking for SEO and web solutions, and the picture is not going to change in foreseeable future. The future prospects of Indian SEO companies are indeed bright.

Benefits of SEO Training Courses

Search Engine Optimization (SEO) is a collective term for an array of techniques designed to assist websites rank high on search engines. For any business, it is vital to understand SEO as ultimately this is what can drive traffic to your website. Search engines serve as incredible tools to locate information on the web. Moreover, they offer your potential clients a way to reach your products and services. Therefore, it is vital for you to understand search engines specifics that may prove to be beneficial to your company. These benefits are equally beneficial for individuals planning to be SEO providers. Whichever field you are interested to join, SEO courses should be part of your future plans.

SEO techniques

SEO training courses will equip you with many optimization techniques necessary to undertake a successful SEO. SEO is an industry with a number of acronyms as well as industry specific jargon. These training courses will help you understand jargon and therefore develop your company's SEO campaign. Even if you want to outsource your SEO requirements to SEO service providers, it is beneficial to understand the jargon so you can pick the right SEO provider for all your needs.

Tailored courses for every participant

SEO training courses are designed in a way that will meet all your requirements. In others words, the course will focuses on the purpose of your SEO campaign. For example, if your work in a company and is to take care of their website, the course will teach you how you can do that. Different people have different requirements and this is why tailored training courses are imperative for your success in SEO.

SEO courses are held by experts

These courses are held only by experts with proven record. This is a crucial benefit of these courses, because these experts are always up to date regarding the latest SEO updates and they teach you effective SEO techniques. Additionally, experts can also caution you about the negative impacts of bad SEO practices like duplicate content, cloaking, and keyword stuffing. These bad SEO techniques will beyond doubt affect your ranking and these experts will teach you how to avoid them.

You will learn how to use Webmaster Tools

Besides learning important techniques such as link building, keyword optimization and etc, you will also learn how you can use advanced Webmaster tools such as Google Analytics. These tools will greatly help you improve your website and they will enable you to track the efficiency of you SEO campaigns.

Cost effective

Companies offering SEO services are expensive and this can be tough for small businesses. By developing a company's understanding of SEO, you will minimize the cost associated with outsourcing for your SEO wants. SEO is not an area that a business can neglect and therefore finding a cost effective way to deal with all your SEO needs is crucial.

These are five important benefits of SEO training courses. They are a great investment for your business in the long run. It is more convenient to pay for the course where you will get all the information you require to do SEO yourself rather than paying for SEO services to optimize your site.

Wednesday, November 28, 2012

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