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Wednesday, November 28, 2012

SEO: The Big Picture

Search Engine Optimization (SEO) is basically the science of positioning yourself online in such a way that you are easy to find. A website that is easy to find attracts more customers, and all SEO is targeted towards this singular goal. "Online" in this case means Google, which is the biggest search engine in the world, and which by all indications is growing with no competitor in sight yet.

Google is in the business of organizing and presenting information; their revenue model is based on offering good, well organized information through helping websites compete to be on the first page of a search.

In other words, it's a library, and authors of books can do some things that will help them be found more easily be readers. Google indexes information, and that's why when you Google something, the results will come showing you how many hits it was able to find. These hits are organized along the lines of popularity and structure of a website.

To help you gain popularity, Google gives out guidelines of what they are looking for to make people find you faster and give you better ranking. The most relevant are:

• Good information, for which they provide a structure and guidelines.

• Links both in and out of a site. A site that has popular links leading to it and popular links leading from it will be considered popular by Google. To help with this, they have developed backlinking, where certain very popular sites, especially news sites, are willing to host information for you either for free or for a small fee. Linking to this list of sites will significantly improve ranking.

• Website structure, which is based on how well the code for your website is structured for Google. Google again provides guidelines as to what you can do to make your website as optimal as possible.

• Google Pay Per Click promotions which is a paid service offered by Google. A website owner will pay a certain amount of money to have their ad appear as a link on relevant pages, and each time the ad (link) is clicked on, Google gets some revenue while the user is led to the website of the person who bought the ad. This is an expensive approach.

Google uses software, called spiders, to search for the combination of these 4 things. Since spiders are software, and are programmed to look for certain fixed variations, a website owner has to follow the rules if he wants spiders to favor his website.

Contextual Link Building and Squidoo Lens Creation to Optimize Your Website How to Find the Pay Off of Your SEO Work Top SEO Tips To Raise Your Website's Search Engine Rankings Protecting Your Websites Serp Rankings in 2013 The New SEO - Life After Panda and Penguin

Top Reasons Why White Label SEO Is the Key

Almost all business establishments today are vastly reliant on effective online marketing strategies. One way to attract more online clients is to provide new services such as search engine marketing. But with the rising competition and the changing search engine rules and algorithms, SEO now calls for higher expertise to handle it. SEO firms have invented newer methods of creating more online income through white label SEO. This technique plays a very important role in business marketing campaigns.

What Is White Label SEO?

This is a relatively new SEO service provided by outsourcing firms. It can basically be defined as a sealed agreement between a provider and SEO reseller. The SEO services are provided to the reseller who can then sell them to their existing clients, who are trying to implement white label SEO on their own web sites to get more traffic from search engines. This setting is one of the best ways to obtain extra money to increase profits and is more preferred by individuals who venture in internet marketing, because of the numerous benefits it provides. Here are some of the key advantages of this type of plan.

Improved Quality Services

White label SEO services are provided by companies that have experienced team of experts committed only to SEO. Through this expertise, your website is optimized to appear on the first page of search engine results, thus strengthening your online presence. The SEO provider tracks and monitors the business trends as well as the competitor's strategies and then optimizes your website for the targeted keywords. They also provide both on-page and off-page optimization strategies. All these steps and techniques are intended to build up the reputation of your business and increase profitability.

Pricing Structure

In this plan, the reseller buys SEO products or services at a wholesale price from the main SEO service provider and then decides on the price of the products. What's more important is that this is done without the involvement of the main service provider. This method of generating money is based on the conventional structure of the business and therefore enables the reseller to serve as the distributor of the product and also to rebrand the services offered as their own.

No SEO Expertise Required

With the help of white label SEO services, starting up a business is quite easier. You don't have to be an SEO expert. This method allows you to offer quality and effective services to your clients without having to do the work yourself. This enables you to focus on other essential details of your business as the SEO provider handles all the technical marketing aspects. Also the SEO provider acts as a private associate for you thus helping you maintain your credibility.

Saves Costs

Hiring a full-time SEO expert or maybe a team of professionals may require you to cash out a large amount. However, with the use of white label services, you can opt for a relatively cheaper service package and start your business without putting a strain on your budget. Also, by outsourcing your SEO needs to a white label provider, you can do away with start-up and training costs of creating a technically skilled team.

White label SEO is a legitimate way to generate income online. Additionally, if you are looking for ways to lead you to potential clients and consumers, utilizing this SEO strategy is the best solution. It creates a win-win solution for you, your clients, and the SEO companies.

Bringing Your Business Down With SEP

Though it was F-Secure who warned bloggers against the harm that SEP might incur to their business, it was Imperva that found the true understanding of how SEP works in connection to Search Engine Optimization. Imperva reportedly claimed to have monitored the attack for the past 15 months without any counter-measure from any search engines.

What is SEP? SEP stands for Search Engine Poisoning and is a black-hat SEO technique that is used in referring legitimate sites to malware infected sites. These malware infected sites are often considered to be sponsored links on Google which when clicked inject HTML codes on popular sites in installing the malware.

How SEP works? Consider a site named "zyx" which is related to e-commerce and is being infected by SEP on Google search. SEP infects a site by installing some sort of malicious code, sometimes XSS on the site it is targeting. In this case it's "xyz". Now when an unknown user clicks the site "xyz", it is actually installing the malware from the site and is becoming a host of it. Later the malware of the site "xyz" would help the user refer to any other site it is intending to visit. Now the referred site might not be an e-commerce site which would definitely hit the appeal of looking for an e-commerce site.

There is another version of the working of SEP where an attacker would exploit the vulnerability in the CMS of the site or the hosting web server. He/She then uploads and installs the SEO application. This application is capable of generating dynamic SEO pages and even in extracting search results as text from Google. Metadata can be extracted from the search engine results and then can be added to the links on SEO pages. The generated content can also be cached by the SEO kit.

The SEO pages then link to other pages and get indexed. Thus when a user clicks on the infected search results, the requested result gets redirected to the malicious site.

SEP advantages and dis-advantages Advantage: The one advantage of SEP to hackers is that they can perform their task of installing malware and then can refer users to their desired location without even taking over or breaking into any servers. Just by compromising vulnerability, one is able to perform the illegal task of SEP.

Dis-advantage:

One can damage its own product brand name. Losing important customers base. Driving away potential customers. Decreased ranking. Crawling and indexing of the site becomes almost impossible. Devastating economic implications.

SEP Facts and Figures

Search Engine Poisoning is a part of Attack 2.0 Bad guys use the popular search terms on Google to SEP victims. 10 percent of the search results from Google are malicious sites. SEP tools are mostly written as PHP scripts.

Protection from SEP

Content inspection and filtering. Payload detection. Educating users. Enabling browser security features. Enabling computer security features. Installing anti-virus and anti-malwares. Contextual Link Building and Squidoo Lens Creation to Optimize Your Website How to Find the Pay Off of Your SEO Work Top SEO Tips To Raise Your Website's Search Engine Rankings Protecting Your Websites Serp Rankings in 2013 Mobile SEO Techniques: Capture Your Mobile Customers Now The New SEO - Life After Panda and Penguin

Google Webmaster Tools - Part 2

We have discussed various important functionality of Google webmaster tools in my previous article. But, webmaster tools are having plenty of other stuffs as well in their bag other than those discussed in previous section. We talked about messages from Google, setting geographic target location, selecting preferred domain, limiting crawl rate, and removal of sitelinks.

Now we will discuss some other important uses of Google webmaster tools:

- URL Parameters: This feature has its importance when Google bots are experiencing some problem while crawling your site. If you are having dynamic URL's or you are having an e-commerce website, then this problem is very often to occur. Due to dynamic nature of URL, it is quite possible that more than one URL's are having same content, which causes duplicity and is a bad sign for your site to rank in search results. So, to avoid such problems you must ensure that all the URL's with same content have been properly redirected to specific URL.

- Change of Address: If you move your website to some other domain, then this feature enables you to tell Google about this. You also have to verify ownership of the new domain, so that Google can believe that both the domains are of same owner. Also, you should put appropriate redirects for all the pages individually rather than putting a single redirect to new site.

- Crawl Errors: This section will show all kind of errors to the webmaster which Google bots encountered while crawling the site. It will show the complete list of URL's for which error occurred while opening them. These errors can be any of the 404, 403, Server errors, soft 404 errors, or any other with respective dates and priorities.

- Crawl Stats: This application enables you to see the statistics regarding how frequently or how many times bots crawl your site per day. Also, it mentions the amount of data downloaded from your site per day and time spent in downloading that data.

- Blocked URL's: If you want certain URL's of your site not to be crawled by Google bots, then you can mention the same in a notepad file called robots.txt file. In this section you can see the complete list of URL's which are disallowed by you to be crawled by bots.

So, these were some very central and important usages of Google webmaster tools for a webmaster. But, it's not the end; there are some other features as well which we will discuss in our next section of article. See you soon.

Difference Between Being Online and Having a Web Presence

If you ever want a website or have your content published to the internet to be read and seen by masses of people you will have to know the difference between getting online and having a web presence.

Just having a website or any content published to the internet does not give you a web presence, it only means you are online, in fact you do not even need to have a website to be online, just a simple webpage, picture, video or file can get you online.

Being online is when you publish anything to the internet; it becomes available online with a unique web address. It is the same for anything that is published whether it is a picture a sound file or an article, you need to click on a link or type in a web address to find and display the content.

Having a web presence is being visible to others online, it is being noticed and being found by people and search engines. That is the difference between just being online and having a web presence.

A web presence first requires you to be online so you need to have some sort of content published to the internet, usually a website or page or even just a picture or video with a unique web address will do. Then you need to get noticed by search engine and become visible so people know of your existence.

One way to get online and develop your internet visibility is to write articles just like here at EzineArticles which already have a web presence so you are going to get noticed once it is accepted and published. To help increase the presence of your article try posting your articles unique web address to social network sites and let all your friends about it.

If you have a website or other published content on the internet than articles are a great way to boost your internet visibility by using your unique web address in the author's resource box at the bottom of an article you can direct search engines and people to your unique web address thus giving visibility to your content.

It requires lots of different strategies to achieve a great internet presence and one easy way to start developing your internet presence is leaving a digital foot print over the internet with your unique web address and you will soon start to benefit from your efforts.

Why Your SEO Keywords Are Outdated

Before we get into the specifics of why the keywords you're using in your search engine optimisation (SEO) strategy are out of date, it is important that you answer a few questions. How long ago was your website created? When you update your portfolio, do you look at the existing projects or just add your new clients to the top? When was the last time you updated the content? If the answer to any of these questions was 'a few years ago' then your SEO really is in desperate need of a refresher.

But why does it matter if the keywords you're using in your SEO strategy are a little outdated? They've been working fine for the past few years and you haven't noticed a drop in sales, so who's to say that they aren't working now? At the end of day, language changes. The ways that people were searching for particular products or services two years ago might be very different to the way that people are searching for the same products and services today. And, if you're not going with the language of the time, you're going to be invisible to potential clients.

Just say that you were working in SEO and offered a service that allowed you to remove bad search engine results from Google. A few years ago, this service would have been called 'defensive SEO'. This key phrase eventually became 'defensive search' and it is now commonly known as 'online reputation management (ORM)'. These changes have been so drastic that there is no way of telling what it will become known as in the future. If your SEO strategy is still using the originally keywords, you're losing out on a large audience.

So, what sort of research have you done into the keywords that you're using for your SEO strategy lately? Have you been using one of the online tools that are out there to see what sort of competition your keywords are facing? Have you been looking at your competitor's websites to see what kind of keywords they're using? If you find that you really do need to update the keywords of your SEO strategy, you need to go about removing those bad search results.

This involves doing some research into what keywords you should be using in your SEO strategy, and then rewriting all of your website's content so that these words are reflected. To ensure that you don't run into the same problem in the future, you need to schedule in time that you can spend on developing your SEO strategy and keeping it up to date. This includes finding out how your customers are searching for you and new ways that you can promote yourself online.